CHAMBERSBURG, PA — For over 60 years, the red, yellow, and white sign standing at 6647 Molly Pitcher Highway has been more than just a corporate marker; it has been a landmark for snack lovers. But this week, a strange sight greeted drivers: the iconic “Gilbert” mascot—the face of Gibble’s Potato Chips—was seen shrouded in black plastic.

The “hooding” of the mascot has sparked a wave of local speculation and nostalgia across Franklin County. On one side of the sign, the character is completely blacked out; on the other, only the head is covered, suggesting a de-branding process caught right in the middle of execution.

The Brand in Transition

The physical change to the sign follows a significant corporate shift that began earlier this year. In February 2026, Dieffenbach’s Foods, the parent company of the brand since late 2016, officially announced it would be discontinuing the Gibble’s and Kay & Ray’s snack lines.

The move is part of a broader strategy to consolidate production and focus on the company’s rapidly growing brands, including Uglies Kettle Chips. While the official Gibble’s website remains active for now, the removal of the mascot’s image from the Route 11 facility suggests the transition is entering its final phase.

The “Silver Lining”: The Plant is Still Hiring

While the loss of a heritage brand is heavy for many, the facility itself remains a bustling hub of activity. The “un-happening” look of the exterior hides a productive interior:

• Active Job Openings: As of May 13, 2026, Dieffenbach’s is actively hiring for multiple roles in Chambersburg.
• Warehouse Opportunities: Positions for Warehouse Associates are currently posted with starting pay at $19.50/hr.
• Quality Assurance: The plant is also seeking QA Technicians for its second shift to oversee production.
• Plant Longevity: This continued hiring indicates that while the Gibble’s name is being retired, the facility will remain a vital production hub for Dieffenbach’s other snack lines.
• Logistics Shift: The recent presence of plain white, unbranded trailers at the site reflects a shift from a private Gibble’s fleet to integrated third-party logistics.

A Community Outpouring

The news has sparked a heartfelt response from the community. A local petition, “Save Gibble’s Red Hot Potato Chips!”, has seen a surge in support, with hundreds of fans pleading for the preservation of the unique lard-fried recipe that has been a staple in the “Snack Capital” since 1959.

From long-time residents to local distributors, the consensus is clear: Gilbert may be under wraps, but the memories (and the cravings) are not going anywhere quietly. For now, Chambersburg watches the sign on Route 11, waiting to see if this is a final goodbye or the start of a new chapter for the historic plant.

Want more local updates? Check back with us daily as we track the changes happening right here in Franklin County.